Privacy policy

Last updated: 29 September 2026

AutoGearia operates this shop and the websites autogearia.se and autogearia.com. We are a registered Swedish business in Gothenburg. We pick the range, write the pages, answer the mail and handle the returns. This policy explains how we collect and use personal data when you visit the shop, place an order, or contact us.

Please read it. Using the shop means you understand this description of how we handle your information.

Who is responsible

AutoGearia is the data controller.

AutoGearia
Göteborg, Sweden
Email: support@autogearia.com

A real person replies within one business day, Monday–Friday.

What we collect

Depending on how you use the shop, we may collect:

Contact details — name, email, phone, billing and shipping address.
Order details — what you buy, returns, tracking, and payment confirmation. We do not store full card numbers.
Account details — if you create an account: email, password (stored hashed), and preferences.
Messages — what you write to support, including make/model/year if you ask about fit.
Shopping assistant chats — if you use the chat assistant on our site, what you type into it and its replies.
Device and usage data — IP address, browser, pages viewed, cart activity, needed to run checkout, keep the shop secure and prevent fraud.
Site analytics — how visitors move through the site (clicks, scrolling, page views), including anonymised session recordings, so we can see where the site is confusing and fix it. Form fields and payment details are not recorded.
Newsletter — your email, only if you sign up.

Where it comes from

Directly from you (checkout, account, contact form, chat assistant, email).
From your device when you browse the shop (cookies and similar tech).
From companies that process payments, send parcels or email on our instructions.

Why we use it

To take and fulfil your order — contract. Payment, packing, shipping, tracking, returns.
Customer support — contract and our legitimate interest in answering you, including through the chat assistant.
Legal duties — Swedish bookkeeping, consumer law, tax.
Security and fraud prevention — legitimate interest in keeping checkout and the shop safe.
Newsletter and offers — only with your consent. Unsubscribe any time in the email.
Improving the shop — analytics and session recordings, used only with your consent where the law requires it.

Who we share it with

We do not sell your personal data. We do not run a marketplace. AutoGearia operates the shop.

We share data only with companies that process it on our instructions so we can run the shop:

Payment providers (card, Klarna, Apple Pay, Google Pay) and the banks behind them.
Shipping carriers, so the parcel can be delivered and tracked.
Email and newsletter tools.
Analytics and chat assistant provider (Microsoft Clarity), for site analytics, session recordings and the shopping assistant.
IT providers that supply the shop’s technical infrastructure, checkout and hosting. They process data for us. They do not operate AutoGearia, pick the range, or handle your returns.

We may also disclose data if the law requires it, or to protect our rights or yours (fraud, a legal claim).

Where privacy law talks about “sale” or “sharing” for targeted ads, you can opt out on our data-sharing opt-out page. If your browser sends a Global Privacy Control signal, we treat that as an opt-out for that browser.

Cookies

Necessary cookies keep your cart, checkout and security working. Analytics, session recording and advertising cookies are used only where the law allows, and you can refuse the non-essential ones where we show a choice.

How long we keep it

Orders and invoices: as long as Swedish bookkeeping requires (normally seven years). Support emails and chat assistant conversations: as long as needed to handle the matter, then a limited period in case of a follow-up. Analytics data: kept by our analytics provider for a limited period under its own retention rules. Newsletter: until you unsubscribe. Account: until you ask us to close it, unless we must keep records of orders.

Your rights

If you are in the UK, the EU or the EEA you can ask us to:

access the data we hold about you
correct it
delete it (where the law allows)
restrict or object to certain processing
receive a copy (portability)
withdraw consent (newsletter, analytics) without affecting processing already done

Email support@autogearia.com. We may need to confirm it is you. We will not treat you worse for asking.

You can complain to your data protection authority. In Sweden that is Integritetsskyddsmyndigheten (IMY), imy.se. In the UK, the ICO.

Transfers outside the EEA / UK

Some of the providers above may process data in other countries. When that happens we use recognised safeguards such as the European Commission’s Standard Contractual Clauses, or an adequacy decision, so the data keeps an equivalent level of protection.

Children

The shop is not aimed at children. We do not knowingly collect personal data from anyone under the age of majority where you live. If you think we have, email us and we will delete it.